World-leading provider of tools launches new brands in SA

Bart Muller, President of Emerging Markets Stanley Black & Decker Inc. in the centre

Bart Muller, President of Emerging Markets Stanley Black & Decker Inc. in the centre

As part of a global roadshow, Stanley Black & Decker Inc. hosted a customer experience event at the Hyatt in Rosebank, Johannesburg on 4 May to launch three new tool brands and to explore the parent company as well as other brands in the stable.

The key brands on display were Stanley, Black+Decker, Dewalt, Facom, Expert, Lenox and Irwin.

Manj Panikkal, GM SBD Southern Africa and Bart Muller, President of Emerging Markets SBD Inc. at the Irwin Tools stand at the Hyatt

Manj Panikkal, GM SBD Southern Africa and Bart Muller, President of Emerging Markets SBD Inc. at the Irwin Tools stand at the Hyatt

Lenox and Irwin are new brands to Stanley Black & Decker (SBD) after it acquired Newell Tools towards the end of last year and were launched in South Africa along with Facom and its subsidiary brand Expert at this event.

For nearly 100 years, Facom has set the standard for quality and innovation in industrial tools. Facom offers a full range of over 8000 products which include the storage product range (trolleys, cabinets, workbenches, portable storage etc.), standard hand tools (wrenches, screwdrivers, pliers, hammers etc.) and specialist tools (Automotive, Electrical, Aerospace etc.) to meet the needs of all repair technicians.

The Stanley Black & Decker Team at the One Tool Company event at the Hyatt

The Stanley Black & Decker Team at the One Tool Company event at the Hyatt

Lenox and Irwin has built its legacy by leveraging product and manufacturing innovation to help professionals separate themselves from the pack. Irwin and Lenox tools focuses on drilling, straight saw blades, band saw blades, pliers, holding tools, circular saw blades, cutting tools as well as other hand tools.

Stanley Black & Decker said that Irwin and Lenox are highly attractive, due to their strong brands, complementary products, and new channels.

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